Mark Wahlberg May Pull a BAIT AND SWITCH

Mark Wahlberg may be pulling a bait and switch on Universal with the action comedy Bait and Switch. "Bait and Switch" is an illegal advertising technique where an item that is advertised at a low price is meant to lure a customer in the door but when the customer gets there, that item is no longer available and the salespeople then try to get them to buy something else.

In the case of the movie (the storyline is being kept top secret), Wahlberg and producer Scott Stuber (who makes a lot of PG-13 romantic comedies like The Break-Up, You Me and Dupree, Love Happens, Couples Retreat, etc.) have made a deal with Universal to make the movie Bait and Switch with Wahlberg producing and POSSIBLY starring, but that's not a definite. If he passed on taking the role, undoubtedly a big reason why Universal would want to make the movie, the actor-producer would have pulled a, yes, Bait and Switch.

Source: Variety